Britain's Beer Alliance sees a wide range of organisations from across the industry coming together for the benefit of beer and brewing. It includes some of the world's biggest brewers, ( Carlsberg, Heineken, AB-In Bev and Molson Coors), national and regional brewers and publicans such as Fullers, Charles Wells and Shepherd Neame, and industry organisations like the British Beer & Pub Association (BBPA), the Society of Independent Brewers (SIBA), and Cask Marque.
There's a beer for that
There's A Beer For That is a £10m campaign to reignite Britain's love of beer by focusing on the quality, diversity and versatility of beer, backed by Britain's Beer Alliance.
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Mike Benner, Society of Independent Brewers says "Our support for Britain's Beer Alliance adds the voice of the smaller British brewer to the campaign and tells consumers that this is a genuine cross-industry alliance. There's A Beer For That's three core messages about quality, diversity and versatility are ones that SIBA members are already demonstrating in spades."
"British brewing has never been more exciting and There's A Beer For That will help us to take that message to a broader audience, so we are of course delighted to support it."
Jonathan Neame, chief executive of Shepherd Neame adds "Shepherd Neame is proud to be a founding member of Britain's Beer Alliance and we hope that the work the industry can do as part of this campaign will help Great British beer prosper for many years to come."
Check out the latest news from Britain's Beer Alliance on our Blog, sign up to our Newsletter to get monthly updates and get access to BBA resources. And, if you have ideas to support our mission to reignite Britain's love of beer, we'd love to hear them - contact us.