Britain's Beer Alliance sees a wide range of organisations from across the industry coming together for the benefit of beer and brewing. It includes some of the world's biggest brewers, (Carlsberg, Heineken, AB-In Bev and Molson Coors), national and regional brewers and publicans such as Fullers, Charles Wells and Shepherd Neame, and industry organisations like the British Beer & Pub Association (BBPA), the Society of Independent Brewers (SIBA), and Cask Marque.
"This campaign is a once in a lifetime opportunity for the beer industry, so I urge brewers of all sizes to get behind this campaign and support it however they can."
Mike Benner, Managing Director, SIBA
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